Sexist Commercials

6 03 2013

Why are commercials insisting on perpetuating sexist ideas?

For instance, of all the commercials for cleaning products, the only ones I can remember that feature a man in any prominence are for Viva paper towels, and even that man is not really using the product; his mother is cleaning up his messes, including his filthy body. As for the rest, they only prominently feature women, many of whom seem to enjoy cleaning to the point of ecstasy.  Notable exceptions are some commercials for Swiffer, which do feature women, but Swiffer claims to save these women time to do things that they enjoy.

I am aware that the purpose of a commercial is to sell its product, and that a product producing happiness will induce more customers to buy, and that perhaps pandering to these ideas boosts sales but is there really a need to perpetuate the notions that only women clean, women enjoy cleaning, or that men either don’t clean at all or are completely inept at it? Such notions don’t encourage feelings of equality between the genders; children watching are going to get the idea that women clean with enjoyment and that men either can’t clean or don’t have to.

Speaking as a woman who would be insulted if gifted with a domestic product (not like this, that would be awesome) such as a vacuum cleaner, I do not enjoy cleaning. Cleaning is a royal pain in the ass, and it has to be done consistently, and there are several other things that I would rather be doing. So I would rather not have the idea that, should I come to live with a man, cleaning the house is my job and he is doing me an enormous favor when he picks up his dishes and there isn’t any mold in his man-cave, which must be kept separate from my fastidiously clean ladies’ sitting room.

Okay, rant for the day over!

Now, about Greek Guy. We are having a cooking dinner date on Sunday, since there’s going to be a storm, which is not really ice skating weather. I might have sex with him. I don’t know. Maybe it turns out that he’s a demon in bed and he’s very quiet about it. This is probably not the case because he still can’t kiss. But this is going to be my way of taking him for one last test drive before I decide whether or not to keep dating him. Maybe once he has sex with me he’ll get bored. Who knows? But it seems less likely, going by today’s text: ‘Hi, still at work. Will call you from home. Kisses. :)’ I don’t think A ended a text that cutely in the entirety of our relationship, and I don’t know if I’m a little bothered because I have issues and it’s all ‘OMG I can’t handle emotions and kindness’ or it’s actually that I’m just not that into him. I’ve never been in the position that the other party is into me and I’m not so into them. It’s usually either the other way around, or there’s a sort of a mutual emotional disregard or indifference. Maybe I will learn something from this.

But in the meantime, I have a little shopping to do, side dishes to plan, and a make out party to attend on Friday. No, Greek Guy is not invited or being filled in. Is this cheating? I don’t think we have an exclusive relationship, so I guess not, but if we do get exclusive I guess we’ll have to talk about it.

I picked out an outfit for the party, but I think I need new shoes. And maybe a new top. And I’m broke. To the thrift shop! But not tomorrow, tomorrow is writing day.

Good night all!

Sincerely yours,

J.J

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